Every day, the drafting of legislation, policy and procedure seeks to obfuscate simplicity in such new and eventful ways (almost at times it would seem with potentially sinister or class divisional intent) to explain things that simple, logical phrases already do. Our language is full of 'sayings'. Sayings that have stood the test of time because they never lose relevance and are always logical, fundamental and unequivocal. It's simple. When you cheat, you lose.
Process and Structure all too often stifle innovation. There is never enough focus on product/content. The sales and marketing processes take over and drive the direction of organisations, paying lip service to the quality or otherwise of the products/content being proffered.
True learning and true education forces us to take long-term approaches. To realise and accept that learning is long haul. Results do not come over night, but when they do, the long-term results are so much greater than simply the sum of their parts (which is the classic short-term strategy).
We lose track of time. Why? Because we were in awe. The wonder of the moments seemed to suspend time for us and we truly lose track of time and reality. Creativity has this type of impact upon us. Great creative experiences hold us in rapture, whether we are the creator or the receiver, both positions defer our liability to pay now. We can buy now. Creativity gives us credit. Not in monetary terms but in time.
Any change cannot occur without recognition of the need to change (too many Dr. Phil episodes have told us this). True change and true cultural change cannot occur unless it affects us or the group at an emotional level. Change is about learning and learning occurs best when it is attached to an emotion.
One of the greatest things that our current interconnectivity provides us with, is an exposure to more culture, more groups, more businesses, more industries and an opening of the realisation of possibilities that we might be more alike than our current world view permits
We are forgetting ourselves and our collective environment. We are not being creative. We are applying economic and monetary mantra and letting the humanistic side of our psyche slip silently away in a morass of inertia.
How can business and creatives co-exist when the two are often seen as mutually exclusive. Can the recipe for success lie in the two becoming life partners?
