https://youtu.be/rL_YitCMNXc It’s an oldie but a goodie. Don’t sell the sausage, sell the sizzle! Coke would never sell based on the taste. Coke sells on the feeling you get when you drink it. The feeling of refreshment of spending time with friends, of good times. Even if your speech has the most amazing content, if … Continue reading Don’t sell the sausage, sell the sizzle!
Don’t sell the sausage, sell the sizzle!
