Tapping who and what you are, as an individual and as a human, is what creativity and life are all about. http://www.creativitypost.com/create/the_pursuit_of_the_elusive_but_attainable_a_fish_story_a_pause_and_what_it
Organisations fool themselves into believing that they want to be transformative, innovative and adaptive. They also fool themselves into believing that by changing the top-down message, the mandate from the executive, that innovation will flow like the ancient Saharan rivers of gold. Unfortunately, corporate culture is focused on operational excellence and efficiency.